' But there was something remarkable that bound together this new world I had stumbled upon: a radically, democratic and participatory ideal of what culture and society might be... ought to be' (pg 2)
'Employed within the grim new economy of service, temporary, and 'flexible' work, they refine work, setting out their creative labor done on zines as a protest against the drudgery working for another's profit. And defining themselves against a society predicated on consumption, zinesters privilege the ethic of DIY, do-it-yourself: make your own culture and stop consuming that which is made for you.' (pg.2)
'zinesters consider what they do as an alternative to and strike against commercial culture and consumer capitalism' (pg.3)
'more disturbing was that zines and underground culture didn't seem to be any sort of threat to this above-ground world. Quite the opposite: "alternative" culture was being celebrated in the mainstream media and used to create new styles and profits for the commercial culture industry' (pg.5)
'the underground is discovered and cannibalised almost before it exists' (pg.6)
'That zines are a haven for misfits is not too surprising. For people who like to write and want to communicate but find it difficult to do so face to face, zines are a perfect solution: the entry price is facility with th written word and the compensation is anonymous communication.' (pg.17)
'As individuals, zinesters may be losers in the game of American meritocracy, but together they give the word 'loser' a new meaning, changing it from insult to accolade, and transforming personal failure into an indictment of the alienating aspects of our society.' (pg.21)
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