Sunday, 30 April 2017

Revised Essay Plan

With my new theme and change of direction, I thought it would be best to produce a revised Essay Plan that integrated my new theme and research and gave it more structure and meaning. I feel that this will make it easier for me to understand where I'm heading with this, what areas I need to research more on and what areas/idea aren't relevant to my question. I am also hoping that this will help me to find some starting points for my visual journal, as this is something I am struggling to get started on.


PLANNING & STRUCTURING AN ESSAY
Suggested Research Question.
This can be a topic or theme, but please try to be as precise as possible.
 How does the objectification of women in advertising and media affect women in society?
- Objectification
- Thin Ideal
- Self-objectification
- Internalization



Which Academic Sources will you reference?
Include a Harvard Referenced bibliography of at least 10 sources. (or what you have found so far)
 Benn, M. (2017). What Should We Tell Our Daughters?. 1st ed. London: John Murray.

Berger, J. (1972). Ways of Seeing. 1st ed. London: British Broadcasting Corporation: Penguin Books.

Calogero, R. (2012). Objectification Theory, Self Objectification, and Body Image. 1st ed. [ebook] Norfolk, VA, USA: Elsevier Inc, pp.574 - 580.

Fredrickson, B. and Roberts, T. (1997). Objectification Theory. 1st ed. [ebook] EBSCO Publishing, pp.173 - 198.

Gauntlett, D. (2002). Media, Gender and Identity. 1st ed. London: Routledge

Gill, R. (2007). Gender and the media. 1st ed. Cambridge: Polity Press.

Wolf, N. (1991). The Beauty Myth. 1st ed. London: Vintage.



What Images / illustrations will you analyse?
Include at least one image to analyse in depth (but no more than three)

Examples of the Thin Ideal within advertising and media:
Ralph Lauren
Victorias Secret Body Diversity Campaign

Examples of advertising media that combats the thin ideal:
Dove Real Women Campaign
Essay Map
Using the Study Task Handout, construct an essay map outlining the FOUR main points of your argument.
This essay map should include a sentence which states your thesis, and how it will be addressed. It should also include FOUR sentences, each outlining a different element of your central argument.
You should also refer to how this essay map links to the key sources that you have highlighted and the example(s) of Illustration practice.


The promotion and internalization of the thin ideal leads a woman to self-objectify herself and in turn has drastic consequences upon both her physical and mental wellbeing.

The first thing the reader needs to know is how advertising and media objectify women and how they place emphasis on the body and the looks of a woman above her actual being. The reader then needs to be informed of the Thin Ideal, how it manifests itself within media and advertising and how it can be internalized

The next thing the reader needs to understand is what objectification theory is, what it encompasses and how women objectify themselves. The essay will then go on to explain the effects of self-objectification on the mental wellbeing of a an individual and how this can escalate to more drastic and serious mental and physical health implications.

Upon realising the thin ideal and it’s self-objectifying consequences, the reader then needs to be presented with an alternative. This will take the form of examining an existing body-positive, all-encompassing campaign and look at the positive impact this can have. The essay will then explore the idea that we ourselves can begin to influence a more body positive and accepting society, as well as how media must change in order to stop the self-objectifying effect it is having upon women.

The reader will then be informed of how the practical body of work that accompanies this essay begins to explore objectification, self objectification and moves onto explore self-love, body-positivity, supporting each other and allowing confidence to grow.

The essay will then be concluded with an argument for the change in media and advertising that we need to see in order for self-objectification and its ramifications to be lowered.


Peer Feedback – How could this Essay Map be refined / developed?
Show this form to a fellow student. They should record their feedback in the box below





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