Scopophilia
. Sexual pleasure derived from watching others when they are naked or engaged in sexual activity; voyeurism
. To look or examine
. The Male Gaze - direct example of scopophilia
. Theorists include Laura Mulvey and Jon Berger
Tom Ford Advert:
Context: would be seen in magazines and online
Subject: Naked woman with suggestively placed perfume bottle on her chest
Audience: Men between 20 and 40
Purpose: To see the perfume to a male audience
Method of production: Mass printed for magazines, also placed online. Controversial subject matter
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